Rabbit Scooters
Insight: Wearing a helmet is viewed as dorky
Idea: Encourage people to think about safety as a personal decision.
Solution: Emphasize how Rabbit Scooters are safe and speak to the reality of people’s opinions on safety.
You’re not going to wear this helmet.
Is it safer to ride an electric scooter with a helmet? Of course. Is it smarter? Definitely. But are you going to lug this around? Shove it in your backpack, or be caught dead wearing bunny ears? No, no, you’re not.
What you’re going to do instead is ride a Rabbit scooter. Soft siding, slower speeds, and high night visibility. That’s how we prevent injuries. You’ll look a little ridiculous on our bright pink scooters, but not as ridiculous as you would wearing this. For a safe ride, whether you wear a helmet or not, hop on a Rabbit.
If you die, that’s on you.
Life Insurance is BORING
And expensive. And it involves talking to boring people about boring topics to prepare for the off chance that something interesting happens.
What’s not boring is riding on an electric scooter, feeling the wind in your face. It’s much like riding a bike but without the pesky pain in your legs. With Rabbit, you don’t need life insurance (you might want it anyway), but with soft siding, low speeds, and high night visibility, you’re not going to die on one of our scooters. Hop on a Rabbit today; your insurance premiums will thank you.
If you die, that’s on you.